NEWS
THE FABRIC CHOICE
THE SCIECE OF COOL: WHY WE CHOSE PREMIUM LINEN-COTTON FOR OUT LINEN COTTON COLLECTION? Pure linen wrinkles instantly, and pure cotton can trap heat. Here is why our signature...
THE FABRIC CHOICE
THE SCIECE OF COOL: WHY WE CHOSE PREMIUM LINEN-COTTON FOR OUT LINEN COTTON COLLECTION? Pure linen wrinkles instantly, and pure cotton can trap heat. Here is why our signature...
THE CRAFTSMANSHIP FEATURE
BEHIND THE NEEDLE: THE STORY OF CLOTCH TAPESTRY EMBROIDERY A deep dive into the patience, high-density thread work, and artistry that goes into our embroidered shirts collection. There...
THE CRAFTSMANSHIP FEATURE
BEHIND THE NEEDLE: THE STORY OF CLOTCH TAPESTRY EMBROIDERY A deep dive into the patience, high-density thread work, and artistry that goes into our embroidered shirts collection. There...
THE SUSTAINABILITY STORY
CONSCIOUS PACKING: WHY YOUR CLOTCH ORDER ARRIVES IN BLACK MAILERS? A quick look behind the scenes at how we package our garments, and why standard plastic polybags had no...
THE SUSTAINABILITY STORY
CONSCIOUS PACKING: WHY YOUR CLOTCH ORDER ARRIVES IN BLACK MAILERS? A quick look behind the scenes at how we package our garments, and why standard plastic polybags had no...
OVERCOMING FAST-FASHION ANXIETY
THE COST OF CHEAP: WHY INVESTING IN FEWER, BETTER CLOTHES SAVES YOU MONEY Buying a ₹500 shirt three times a year sounds cheap, until you realize it falls apart...
OVERCOMING FAST-FASHION ANXIETY
THE COST OF CHEAP: WHY INVESTING IN FEWER, BETTER CLOTHES SAVES YOU MONEY Buying a ₹500 shirt three times a year sounds cheap, until you realize it falls apart...
THE "SOFT LABELS" CHOICE
THE DEATH OF THE ITCHY NECK TAG: WHY WE SWORE BY ULTRA-SOFT LABELS? There is nothing worse than buying a premium shirt only to feel a stiff, nylon tag...
THE "SOFT LABELS" CHOICE
THE DEATH OF THE ITCHY NECK TAG: WHY WE SWORE BY ULTRA-SOFT LABELS? There is nothing worse than buying a premium shirt only to feel a stiff, nylon tag...
THE DESIGN PHILOSOPHY
THE POWER OF 5: WHY OUR COLLECTIONS FOCUS ON A CURATED COLOR PALETTE? We don't believe in flooding your closet with twenty different trend-chasing shades. Here is why we...
THE DESIGN PHILOSOPHY
THE POWER OF 5: WHY OUR COLLECTIONS FOCUS ON A CURATED COLOR PALETTE? We don't believe in flooding your closet with twenty different trend-chasing shades. Here is why we...